Plan, create, and optimize Google Ads campaigns (Search, Display, Video, Discovery)
Conduct keyword research, competitor analysis, and audience segmentation
Monitor daily campaign performance; adjust bids, budgets, targeting
Track conversions and analyze performance with GA4 and Tag Manager
Optimize ad copies, creatives, and landing pages for CTR and conversions
Prepare weekly/monthly performance reports with insights

🎯 Requirements

7+ years of hands-on digital marketing and Google Ads management
Strong understanding of SEM, PPC, Display Advertising, and remarketing
Experience with Google Tag Manager, GA4, and conversion tracking
Strong analytical skills with Excel/Sheets for data reporting
Expertise in keyword planning, ad copywriting, and A/B testing
Ability to manage large budgets and deliver campaigns within defined KPIs

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