Sr. Director Media Planning

📋 Description

• Lead the development of integrated media strategies and plans for complex B2B and enterprise
• Develop cross-channel media plans spanning programmatic, direct publisher buys, trade and industry
• Define the role of each channel across the buyer journey and ensure media investments operate as a
• Lead, coach, and develop media planners and buyers, strengthening the strategic quality
• Partner with activation specialists to translate strategic plans into effective execution
• Analyze performance data, market intelligence, audience insights, and measurement results to

🎯 Requirements

• 8+ years of experience in media strategy, media planning, or integrated media, ideally within an
• Strong experience developing B2B media strategies and plans for complex or enterprise-level clients.
• Deep knowledge of digital and offline media planning, including programmatic, display, video, trade
• Demonstrated experience leading, coaching, or mentoring media professionals and improving the
• Strong analytical capabilities, with the ability to interpret media performance and translate
• Experience partnering with channel specialists and activation teams while maintaining ownership of

🎁 Benefits

• Competitive salary: $112,000–$140,000 base salary, with final compensation determined by location
• Performance bonus: Eligible roles may include a target incentive compensation program of up to 10%.
• Remote flexibility: Fully remote work environment.
• Time off: Flexible paid time off and summer Fridays.
• Parental leave: Paid parental leave of up to 16 weeks for birthing parents.
• Holiday closure: Company-wide closure from Christmas through New Year’s.