Sr. Director Media Planning

📋 Description

• Lead the development of integrated media strategies and plans for complex B2B and enterprise clients
• Develop cross-channel media plans spanning programmatic, direct publisher buys, trade and industry
• Define the role of each channel across the buyer journey and ensure cohesive media strategy
• Lead, coach, and develop media planners and buyers
• Partner with activation specialists for effective execution and performance management
• Analyze performance data, market intelligence, audience insights to identify opportunities and

🎯 Requirements

• 8+ years of experience in media strategy, media planning, or integrated media
• Strong experience developing B2B media strategies for complex clients
• Deep knowledge of digital and offline media channels
• Demonstrated leadership and coaching experience
• Strong analytical and optimization skills
• Experience partnering with channel specialists

🎁 Benefits

• Competitive salary: $112,000–$140,000 base salary
• Performance bonus of up to 10%
• Remote flexibility: fully remote work environment
• Flexible paid time off and summer Fridays
• Paid parental leave up to 16 weeks for birthing parents
• Company-wide closure from Christmas through New Year's