Sr. Director, NA Marketing - Utility

📋 Description

• Lead the North America Utility marketing strategy and annual operating plan, aligned with the VP's
• Translate global product positioning, seasonal story architecture, and integrated plans into
• Steward Utility brand positioning and storytelling across North America consumer touch points
• Direct integrated, full-funnel Utility marketing across brand, digital, DTC, retail, wholesale, and
• Serve as the senior marketing partner to Product, Merchandising, Sales, Ecommerce, Creative, and
• Partner with Consumer and Fan Insights to shape North America Utility marketing strategy, define

🎯 Requirements

• Bachelor's Degree in Business, Marketing, Communications, Merchandising, or related field required.
• Ten (10) years experience in product marketing, integrated marketing, or GTM leadership roles
• Experience working across DTC and wholesale channels and in a global-to-regional marketing
• Five (5) years people leadership experience managing managers and/or senior individual contributors
• Any equivalent combination of experience and education which clearly indicates the ability to

🎁 Benefits

• Competitive total rewards strategy including numerous benefits and perks as well as specific health