Sr. Director, Product & Experience Marketing

📋 Description

• Voice of homeowners and pros; translate needs into product decisions.
• Partner with product and leadership to shape vision upstream of the roadmap.
• Lead Product Marketing to define positioning and narrative for homeowners and pros.
• Define Experience Marketing direction across lifecycle, landing pages, and content.
• Collaborate with CPO, CCO, and Growth on roadmap priorities and GTM strategy.
• Present team strategy to senior leadership and drive cross-functional credibility.

🎯 Requirements

• 10+ years in product or lifecycle marketing; senior director leadership in high-growth.
• Proven ability to work with product teams; build cross-audience positioning.
• Build positioning and messaging frameworks across audiences; two-sided marketplace a plus.
• Strong POV on segmentation, personalization, and behavioral data shaping communications.
• Strong cross-functional instincts; earn trust with product, engineering, and commercial teams.
• Commitment to developing your team with clear accountability.

🎁 Benefits

• Equal opportunity employer; inclusive workplace.
• Will consider applicants with arrest/conviction records as allowed by law.
• Reasonable accommodation available during the application process.
• Privacy policy and data handling for job applicants.