Sr. Email & SMS Strategist

Added
15 days ago
Type
Full time
Salary
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Related skills

analytics email marketing sms marketing personalization lifecycle marketing

📋 Description

  • Develop email & SMS channel strategy across programs & journeys.
  • Connect channel plans with cross-channel orchestration and CX.
  • Lead discovery inputs; synthesize data into opportunities.
  • Create 1:1 lifecycle, email, SMS, and push strategies.
  • Collaborate with Creative, CX, Analytics, and Tech teams.
  • Define measurement; own testing roadmap and learnings.

🎯 Requirements

  • 3–5 years in email, SMS, or owned-channel strategy.
  • Bachelor’s degree or equivalent professional experience.
  • Lifecycle marketing, journey mapping, segmentation, personalization.
  • Data-informed design: translate data insights into campaign improvements.
  • Effective communication: explain concepts clearly with cross-functional partners.

🎁 Benefits

  • Medical, Dental, Vision, Life Insurance
  • 401K and Lifestyle Spending Account
  • Employer-paid Life & Disability Insurance
  • Flexible Time Off & Holidays
  • Additional benefits and rewards
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