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Related skills

data governance kpis google analytics 4 google tag manager looker studio

📋 Description

  • Own end-to-end GA4 implementation across web and product platforms.
  • Define measurement framework with KPIs, events, funnels, conversions.
  • Lead marketing measurement: campaign tracking, attribution, channel reporting.
  • Implement and manage event tracking with Google Tag Manager and data layers.
  • Collaborate with UI/Frontend and engineering to instrument interactions.
  • Build scalable reporting and insights using Looker Studio or equivalent.

🎯 Requirements

  • 5+ years of experience in Digital Analytics or similar roles.
  • GA4 expertise including implementation, configuration, and troubleshooting.
  • Strong GTM experience with data layer design and debugging.
  • Design measurement frameworks: KPIs, funnels, and attribution.
  • Marketing analytics experience: campaigns, channels, conversions.
  • Cross-functional collaboration to translate requirements into tracking.
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