Sr. Growth Marketing Specialist

📋 Description

• Build and launch integrated multi-channel campaigns (email, paid, webinars, social, events, content
• Create compelling marketing content—emails, landing pages, ads, ebooks, customer stories
• Develop GTM messaging and positioning informed by customer insights, Gong calls, sales feedback
• Define market segmentation, personas, and ICP insights that inform campaign targeting and messaging
• Support ABM campaigns and nurture strategies using Marketo and Salesforce to engage prospects
• Stay plugged into government, market, and competitive trends to identify campaign opportunities and

🎯 Requirements

• 5+ years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments.
• Proven track record developing and executing multi-channel campaigns that drove measurable pipeline
• Strong writing and editing skills; provide examples of campaign copy, content, or messaging that
• Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or
• Hands-on proficiency with Marketo, Salesforce, and marketing automation; comfort with analytics and
• AI-forward thinker: Comfortable using AI tools (Claude, Gemini, ChatGPT, etc.) daily to augment

🎁 Benefits

• Comprehensive healthcare options for individuals and families
• Flexible vacation policy and paid company holidays
• 401(k) with company match
• Paid parental leave, wellness stipends, and HSA contributions
• Professional development and growth opportunities
• A collaborative office environment with weekly catered lunches