Sr. Integrated Marketing Lead

📋 Description

• Own consumer brand tentpole campaigns in the UK from end-to-end, whether they’re localised
• Manage channel and creative partners, review and give feedback on creative work, and give informed
• Creative strategy: Mine research and cultural analysis to uncover consumer insight, and translate
• Create cross-functional alignment and manage senior stakeholders with diplomacy and foresight
• Champion the adoption of AI tools across the full campaign lifecycle, from creative strategy and

🎯 Requirements

• A track record of helping develop culture-defining creative campaigns, work that broke through
• Obsession with culture - entertainment, music, women’s sports, gaming, internet culture, fashion
• Demonstrated end-to-end leadership of marketing campaigns, including cross-functional and
• Proven experience in brand/creative strategy, writing briefs, comms architectures, and campaign
• Working fluency in media strategy and planning.
• Excellent written and verbal communication skills, with experience building strategic documents

🎁 Benefits

• Relocation assistance not eligible
• In-office requirement: gather in London office once a week, or for key moments of collaboration and
• PinFlex flexibility model