Sr. Lifecycle Marketing Associate, Engagement & Upgrades

📋 Description

• Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns
• Build and execute personalized, data-informed campaigns and automated programs in Braze across
• Own campaign setup from audience segmentation and personalization through channel sequencing
• Translate lifecycle strategies into clear campaign plans and creative briefs informed by customer
• Partner closely with Creative, Data Analytics & Science, and Product teams to bring lifecycle
• Work comfortably with HTML to personalize, troubleshoot, and QA lifecycle communications, with

🎯 Requirements

• 5+ years of lifecycle, CRM, retention, or growth marketing experience, including hands-on campaign
• Experience building and launching multichannel campaigns and automated journeys utilizing email
• Experience supporting acquisition and/or reacquisition programs, with a track record of improving
• Strong understanding of audience segmentation, personalization, and automated journey logic.
• Strong experimentation fundamentals, including hypothesis development, A/B and multivariate
• The ability to translate established business goals into clear lifecycle strategies, campaign

🎁 Benefits

• Competitive salary and stock options
• A comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) matching
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth