Define global acquisition strategy across PPC, paid social, content, webinars, chat.
Own channel-level funnel targets for Direct Acquisition.
Develop quarterly plans to hit growth goals.
Lead and funnel management across channels; identify leaks.
Agency and vendor management with paid media partners.
Test and optimize to improve efficiency and conversions.

🎯 Requirements

8+ years in demand generation or performance marketing.
PPC and paid media: global/local campaigns for lead generation and optimization.
Integrated Campaign Management across channels (PPC, email, content, etc.).
HubSpot and Salesforce proficiency for lead flow and reporting.
Analytical mindset: interpret data, identify trends, drive decisions.
Problem-solving and collaboration: cross-functional teamwork.

🎁 Benefits

Generous paid parental leave
Flexible time off
Spending accounts
Medical, dental, and vision insurance
Sabbatical after 5 years
Additional benefits

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