Sr. Manager, eCommerce, Direct-to-Consumer (DTC)

📋 Description

• Accountable for DTC P&L, growth and revenue performance across drinkolipop.com, with direct
• Develop and execute end-to-end DTC strategy in partnership with VP, eCommerce, including site
• Own omni-channel CRM/Lifecycle Marketing, and Loyalty strategy and execution.
• Manage Affiliate and Social Commerce programs, including TikTok Shop.
• Manage one direct report and multiple vendor relationships.
• Lead large, high-priority cross-functional initiatives in a matrixed environment, partnering with

🎯 Requirements

• 12+ years of DTC, ecommerce, or digital experience at a high-growth consumer brand, with recognized
• Deep hands-on expertise with Shopify, Klaviyo, Stay AI, TikTokShop, Impact/Rakuten (required).
• Strong background in CRM, lifecycle marketing, Acquisition, Retention, Subscription, and loyalty
• Proven track record of owning DTC and subscription revenue and driving measurable, company-level
• Demonstrated ability to lead complex, cross-functional projects and influence senior leaders and
• Highly analytical, digitally fluent, and obsessed with merchandising, optimization and