Sr. Manager, Field Marketing

📋 Description

• Develop and execute annual field marketing strategy aligned with company revenue targets and market
• Curate the event portfolio: evaluate and select from 150-200+ potential events annually
• Build business cases for events based on target account density, market opportunity, and expected
• Manage the field marketing budget—allocate resources across events, staffing, collateral
• Own the total field pipeline number and ROI metrics; set targets and track performance
• Own the OpenGov Conference strategy, planning, and execution—including registration, ticketing

🎯 Requirements

• 7+ years of field marketing, event marketing, or ABM experience in B2B SaaS
• Proven track record managing and optimizing event portfolios (20+ events annually) for pipeline and
• Experience leading and managing teams; demonstrated ability to develop talent and drive
• Strong financial acumen: ability to build budgets, track ROI, and optimize spend across a portfolio
• Deep understanding of ABM strategy, account segmentation, and target account marketing
• Experience with Salesforce, marketing automation platforms, and analytics tools

🎁 Benefits

• Comprehensive healthcare options for individuals and families
• Flexible vacation policy and paid company holidays
• 401(k) with company match
• Paid parental leave, wellness stipends, and HSA contributions
• Professional development and growth opportunities
• A collaborative office environment with weekly catered lunches