Sr. Marketing Analyst

📋 Description

• Own the measurement strategy for B2B marketing and pipeline performance, defining key metrics
• Analyze marketing channels and campaigns to determine their contribution to qualified leads
• Develop leading-indicator reporting and forecasting frameworks that provide marketing and sales
• Own the B2B attribution model, including touchpoint and channel definitions and data flows across
• Manage end-to-end B2C acquisition and registration analytics, measuring funnel performance, channel
• Measure paid acquisition efficiency, including cost per registration, cost per qualified lead, and

🎯 Requirements

• Bachelor’s degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a
• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely
• Demonstrated experience owning marketing measurement end to end, from tracking implementation
• Hands-on experience with consumer acquisition data and web analytics or paid media platforms such
• Direct experience with B2B marketing and pipeline analytics, including lead and MQL lifecycles
• Experience working with marketing automation, CRM, and attribution platforms such as Marketo

🎁 Benefits

• National target base salary of $93,760–$117,200 USD, depending on experience and skills.
• Annual bonus and stock option program participation.
• Fully flexible work model, allowing employees to work remotely, from an office, or through a
• 100% company-paid employee health plan, including vision, dental, and supplemental coverage.
• Flexible Paid Time Off policy.
• Work-from-home office stipend.