Sr. Marketing Campaign Analyst, Lifecycle Marketing

📋 Description

• Execute multi-channel lifecycle campaigns across email, SMS, push, and direct mail.
• Develop automated customer journeys triggered by behavior, lifecycle stages, events, and rules.
• Manage campaign quality and QA for templates, links, tracking, personalization, and triggers.
• Support email development with HTML templates and dynamic content.
• Drive testing and optimization through A/B tests and experiments.
• Troubleshoot issues with Marketing Tech, Analytics, Product, and Engineering teams.

🎯 Requirements

• 4+ years in lifecycle marketing, CRM, email marketing, or marketing automation.
• Hands-on marketing automation experience with Iterable or comparable platforms.
• Strong multi-channel campaign expertise (email, SMS, push, segmentation, personalization
• Technical email development skills with HTML/CSS.
• Experience with customer data, data flows, and APIs.
• Knowledge of dynamic content and templating (Handlebars, AMPscript, Liquid, etc.).

🎁 Benefits

• Remote work: Fully remote position.
• Inclusive workplace promoting diversity and inclusion.
• Career development with ownership over lifecycle marketing execution.
• Cross-functional exposure with Marketing, Product, Analytics, Engineering, Design, Legal
• Mission-driven environment focused on helping customers achieve financial goals.