Sr. Marketing Data Analyst

📋 Description

• Own weekly, monthly, and quarterly performance reporting across the full funnel, by program
• Analyze leads, pipeline, bookings, and units by channel, segment, and sales motion.
• Quantify marketing's influence on Growth outcomes.
• Build and maintain attribution and influence models that tie marketing activity to pipeline and
• Design diagnostic dashboards in HEX that answer business questions at a glance for any audience.
• Investigate changes in performance proactively. Isolate root causes across channels, segments, and

🎯 Requirements

• Experience with marketing mix modeling, incrementality testing, or multi-touch attribution.
• Hands-on use of AI tools to automate analysis and reporting.
• Python or R for data analysis and statistical modeling.
• Familiarity with Salesforce and marketing automation data.
• Working knowledge of financial and budgeting concepts.
• MBA or advanced quantitative degree.

🎁 Benefits

• Compensation range: $104,000 to $130,000 base pay
• Comprehensive Total Rewards package
• Eligibility for additional benefits and discretionary bonuses
• Regular full-time employees are eligible for benefits