Sr. Marketing Manager, Accessories

📋 Description

• Own end-to-end launch plans for new accessories and merch, from concept through launch and early
• Develop positioning, messaging, and launch assets that make each product easy to understand and
• Provide input on pricing, bundles, and assortment in partnership with Product and Finance.
• Orchestrate launches across our D2C store, Amazon, and TikTok Shop.
• Define success metrics before launch, such as demand, conversion, attach rate, ratings and reviews
• Design and run tests across pricing, bundles, offers, and creative to learn quickly.

🎯 Requirements

• 8+ years in product marketing or go-to-market roles for consumer products, ideally in accessories
• A proven track record of launching products through D2C and Amazon.
• TikTok Shop or social commerce experience is strongly preferred.
• Experience with merchandise or apparel programs is a plus.
• Strong commercial acumen across unit economics, pricing, margin, and demand forecasting.
• Data-driven decision maker who is comfortable with marketplace, e-commerce, and marketing analytics.

🎁 Benefits

• Competitive compensation package
• Flexible working hours and vacation policy
• Product-driven culture that treasures talents and individual growth
• Front-row seat and hands-on experience with cutting edge technologies in the evolving gaming field