Sr. Marketing Performance Analyst (Contract)

📋 Description

• Analyze marketing performance across paid, earned, and owned media; track full-funnel metrics.
• Partner with leadership to support strategic planning and target setting.
• Manage analytics requests; prepare weekly, monthly, quarterly, and annual reviews.
• Optimize lead scoring models and attribution reporting, validating models.
• Design dashboards and reports to deliver actionable insights.
• Create dashboards for Lead Flow and PipeGen closed-loop reporting.

🎯 Requirements

• Bachelor’s or Master’s in technical field (CS/DS/Statistics/Eng/Math)
• 5+ years analytics experience supporting GTM teams in hyper-growth B2B
• Advanced SQL and Python; experience with AI tools for data analysis/automation
• Proficient in Marketo, Salesforce, GA4, BigQuery, Looker; CDP (Segment/Hightightouch); certifications preferred
• Cross-functional collaboration with Ops, Finance, Product, Engineering, Sales, and Marketing
• Strong storytelling to translate data into insights and recommendations
• Experience presenting to executives using Google Slides/PowerPoint
• Understanding PLG, SLG, and Closed-Loop Marketing frameworks