Sr Product Manager - Growth Marketing Enablement

📋 Description

• Own the growth marketing product roadmap: Define and manage the end-to-end roadmap for marketing
• Optimize acquisition funnels: Identify opportunities to improve conversion throughout the user
• Build tailored campaign experiences: Design and launch personalized web and in-app journeys for
• Develop lifecycle engagement strategies: Improve push notifications and email experiences to make
• Manage incentives and referral programs: Own product mechanisms that encourage new and existing
• Expand acquisition channels: Develop the product capabilities and tracking foundations needed to

🎯 Requirements

• Product management expertise: Demonstrated experience owning product roadmaps and delivering
• Growth and marketing enablement: Strong understanding of acquisition funnels, conversion
• Experimentation and analytics: Ability to identify funnel bottlenecks, formulate hypotheses, design
• User experience and behavioral insights: Strong product judgment and understanding of user
• Campaign and lifecycle experience: Familiarity with personalized campaign journeys, push
• Acquisition channel expertise: Understanding of paid social, search, affiliate marketing, landing

🎁 Benefits

• Remote work: Work remotely from Canada as part of a globally distributed organization.
• Full-time opportunity: Join a product organization building and improving digital financial
• Strategic ownership: Establish the growth marketing enablement roadmap, processes, and standards
• Cross-functional exposure: Collaborate closely with marketing, design, engineering, and data
• Measurable business impact: Drive improvements across acquisition, conversion, activation, and
• Professional development: Expand your expertise in growth product management, lifecycle engagement