Sr. Staff Qualitative Product Researcher, Ads

📋 Description

• Lead high-impact qualitative research in our most strategic ads areas; embed in high-priority
• Uncover and represent complex advertiser and user problems: identify deep, ambiguous customer needs
• Shape the research agenda by working with Product, Design, Engineering, Data Science, and
• Choose the right method for the question: plan, field, and synthesize research using the full range
• Influence strategy and roadmap: deliver informed, actionable recommendations to PMs and Designers
• Assess where sustained research investment is needed and make the case to leadership.

🎯 Requirements

• Minimum 7 years of experience in qualitative or mixed-methods user research, at a staff or senior
• Deep expertise across the qualitative toolkit: interviews, ethnography, diary studies, usability
• Experience in mixed-methods research, partnering with Data Science and quantitative UX Research to
• Demonstrated ability to influence product strategy and roadmap with strong storytelling.
• Strong executive communication skills and comfort presenting to senior leaders (Sr. Directors+).
• Ability to thrive in ambiguity and build a learning agenda with minimal direction.

🎁 Benefits

• Equity
• Flexible working model
• Inclusion and equal opportunity employer