Sr. Web Content Strategist, Digital Experience

📋 Description

• Define high-level content strategy across web experiences to support goals
• Own content strategy outcomes from concept through performance
• Design content strategy for humans and AI-driven discovery
• Collaborate with SEO, CRO, and Performance Analysis to optimize
• Stay current on Esri campaigns and analytics to map web support
• Partner with UX and Content to define information architecture, hierarchy, and flows

🎯 Requirements

• 8 years of experience with web usability, information architecture, and writing for the web
• Proficiency with Google Analytics, Adobe Analytics, and Customer Journey Analytics
• Strong listening and communication skills; able to gain consensus on complex projects
• Detail-oriented and organized; can manage multiple priorities in a fast-paced environment
• Pursues ongoing learning in web best practices, including SEO, UX, and trends
• Bachelor's degree in marketing, communications, business, or a related field

🎁 Benefits

• Health, dental, vision, and life insurance for employees and families
• 401(k) with company contributions and profit sharing
• Minimum 80 hours vacation accrual per year
• Twelve paid holidays annually
• Opportunities for personal and professional growth