Staff Brand Marketing Manager

📋 Description

• Design and improve Boulevard’s end-to-end growth system from acquisition to revenue.
• Define budget allocation and optimization goals for AI campaigns.
• Lead structured experimentation across creative, targeting, offers, and pages.
• Evaluate performance by pipeline quality, CAC, and revenue impact.
• Partner with RevOps to ensure accurate tracking and data integrity.
• Collaborate with Sales to improve lead quality and pipeline performance.

Experience/Skills Needed:

• 6–10+ years in performance marketing, demand gen, or growth in B2B SaaS
• Ownership of pipeline, CAC, and revenue outcomes, not just channels
• Experience managing multi-million dollar budgets with efficiency and payback
• Strong systems thinking to design end-to-end acquisition funnels
• Experience with experimentation, incrementality, and attribution models

Bonus Experience

• Experience building AI-assisted marketing workflows

🎁 Benefits

• 401(k) match plus dental, medical, vision, and life insurance
• Flexible vacation day policy
• Fully remote with monthly work-from-home stipend
• Family planning resources and support programs
• Equity: opportunities to grow with Boulevard
• Boulevard Bucks Learning and Development program