Staff Growth Marketer

📋 Description

• Define the PLG roadmap and connect it to every growth motion. Translate company goals into a
• Own the end-user funnel. Map the clinician journey from first touch to habitual use. Identify the
• Run a high-velocity experimentation program. Set the hypothesis backlog, test design standards, and
• Own paid marketing and the paid budget. Run point on all paid activity across paid social, Google
• Connect bottoms-up adoption to enterprise pipeline. Partner with Sales and RevOps to define
• Build the measurement foundation for PLG. In partnership with Data Science and GTM Tech, define

🎯 Requirements

• 10+ years of growth marketing experience, with at least 4 years owning product-led growth at a
• A track record of moving activation, conversion, or retention metrics at scale, and the funnel math
• Deep experimentation skills: Experiment across channels and tactics to drive user acquisition and
• Hands-on experience running paid programs across paid social, search, programmatic, and OOH
• Strong B2C instincts in a B2B setting: you know how to reach and activate end users, and how their
• Comfort building internal tools and workflows with AI, and a habit of using it to work faster and

🎁 Benefits

• Generous Time Off: 14 paid holidays, flexible PTO for salaried employees, and accrued time off for
• Comprehensive Health Plans: Medical, Dental, and Vision coverage for all full-time employees and
• Generous HSA Contribution: If you choose a High Deductible Health Plan, Abridge makes monthly
• Paid Parental Leave: Generous paid parental leave for all full-time employees.
• Family Forming Benefits: Resources and financial support to help you build your family.
• 401(k) Matching: Contribution matching to help invest in your future.