Staff GTM Process Analyst

📋 Description

• Own configuration, troubleshooting, and optimization of Marketo, including workflows, lifecycle
• Own lead and PQL scoring models and routing logic so the right leads reach the right sales teams
• Own core integrations between Marketo, Salesforce, and other GTM tools, ensuring data accuracy
• Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals, and
• Monitor inbound funnel and handoff metrics (conversion rates, speed to lead, response time
• Translate marketing, data, and privacy requirements into functional specifications and user

🎯 Requirements

• Experience in Marketing Operations, Marketing Systems, or GTM Operations supporting inbound, demand
• Hands-on expertise administering Marketo, including workflows, lifecycle stages, scoring, routing
• Strong working knowledge of Salesforce CRM concepts and how data flows across GTM systems, with
• Ability to independently own techno-functional deliverables across requirements, design, testing
• Solid understanding of lifecycle marketing, audience segmentation, and marketing automation
• Viewed as a trusted advisor who translates business strategy into clear technical requirements for

🎁 Benefits

• Competitive compensation
• Flexible Paid Time Off policies, including quarterly Self-Care Days and Volunteer Days
• Parental leave
• Comprehensive health coverage including dependents
• Home office setup support
• LastPass Families free account for up to 5 members