Staff Integrated Campaigns Manager

📋 Description

• Drive global integrated campaign strategies tied to monthly product launches.
• Own end-to-end programs across email, sponsorships, events, nurtures, and webinars.
• Lead webinar programs end-to-end: strategy, audience, content, promotion, ROI.
• Architect and refine Marketo lead scoring models to reflect buying signals.
• Build multi-touch campaigns across email, digital, in-product, web, and events with clear attribution.
• Represent Campaigns function to VP and C-level audiences with clear performance insights.

🎯 Requirements

• 7–8 years in B2B SaaS demand gen and integrated campaigns with measurable impact.
• Marketo expertise required; certification a strong plus.
• Deep funnel metrics; map Leads, MQLs, SQLs, PQLs to pipeline.
• Lead scoring: behavioral vs demographic, MQL thresholds, and sales handoff quality.
• Webinar ownership end-to-end (setup to nurture) with Zoom/ON24.
• Experience with Google Analytics, Salesforce, and a modern martech stack.

🎁 Benefits

• Freedom & flexibility; fit work around life.
• Home office setup; comfort while you work.
• 16 weeks paid parental leave (after 6 months).
• Technology stipend $100 USD net/month.
• Equity; share in company success.
• PTO and training stipend for conferences and courses.