Staff Lifecycle Marketing Manager

📋 Description

• Create, monitor, and improve automated lifecycle campaigns and triggers.
• Lead lifecycle campaigns from conception to launch with personalization and optimization.
• Develop communications plans for events, live sessions, webcasts, and priority campaigns.
• Collaborate with marketing ops, data analytics, product marketing, campaigns, and regional teams.
• Use data-driven insights to review and refine campaigns with clear analysis.
• Serve as email marketing SME and guide planning, segmentation, and deliverability.

🎯 Requirements

• 7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS company.
• Strong experience building nurture programs, automated journeys, and lifecycle campaigns.
• Expertise in Marketo for marketing automation, including segmentation and dynamic content.
• Experience using campaign and funnel data to identify opportunities and improve results.
• Strong internal communication and cross-functional coordination skills.
• Working knowledge of HTML and CSS for email design and troubleshooting.

🎁 Benefits

• Benefits to support your health, finances, and well-being
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave