Staff / Principal Product Manager, Marketing Technology (MarTech)

📋 Description

• Own the strategy, roadmap, and delivery for Inkitt’s marketing-technology and measurement ecosystem
• Own mobile attribution and measurement end-to-end (MMP, SKAdNetwork/AEM, Conversions API): ensure
• Build the measurement and experimentation backbone — incrementality/true-lift testing, event
• Own the martech stack and integrations (attribution, CDP/event pipeline, campaign & lifecycle
• Sit embedded with User Acquisition, Growth, Lifecycle/CRM, Analytics, and Engineering — translate
• Drive features and tooling through the entire product lifecycle: ideation, specification

🎯 Requirements

• 6+ years of professional experience in a fast-growing B2C consumer tech company, with mobile app
• Deep expertise in marketing technology and measurement: mobile attribution (AppsFlyer / Adjust /
• Proven track record building measurement, experimentation, and martech tooling that made paid
• Exceptional analytical skills where you can quantify both qualitative and quantitative data to make
• Strong technical fluency — able to partner deeply with engineering on data pipelines, integrations
• Experience partnering with paid-UA and/or lifecycle/CRM teams; familiarity with paid-social

🎁 Benefits

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team-building events, including our annual Tulum trip
• Unlimited access to our Galatea app and CandyJar app
• Unlimited budget for self-development books