Staff Product Data Scientist, Paid Media

📋 Description

• Hybrid role partnering with marketing and product teams to optimize acquisition across channels.
• Lead ROI methodologies and guardrails to tie marketing spend to business outcomes.
• Own end-to-end optimization across brand, performance channels, promotions, and referrals.
• Design and run incrementality experiments, including geo holdouts and media mix modeling.
• Develop LTV and CAC frameworks to guide spending decisions.
• Collaborate with marketing and product teams on measurement and experimentation.

🎯 Requirements

• At least 8 years of industry experience focused on growth marketing and measurement strategy.
• Proven track record partnering with marketing leadership.
• Proficiency in SQL and Python or R for data manipulation and modeling.
• Hands-on experience with incrementality experiments (geo holdout, switchback, ITT) in consumer
• Strong causal inference fundamentals to produce actionable results.

🎁 Benefits

• Discretionary annual bonus program.
• Equity incentive plan.
• Generous company benefits program (subject to eligibility).