Staff Product Manager – Marketing OS, LeadGen Covert Team

📋 Description

• Own the LeadGen strategy: Define the long-term vision, product strategy, and roadmap across Forms
• Build a unified platform: Create shared experiences and foundations across builders, templates
• Improve lead capture: Drive capabilities that increase visitor engagement, completion rates, lead
• Connect the customer journey: Partner with CRM, Workflows, Conversations, Analytics, and Payments
• Lead External Tracking: Define how HighLevel captures visitor behavior, conversions, identity
• Establish analytics foundations: Create consistent event taxonomies, instrumentation standards, and

🎯 Requirements

• 8+ years of Product Management experience, ideally in B2B SaaS, MarTech, CRM, analytics, growth, or
• Proven experience owning large-scale customer-facing product suite or platform.
• Experience with multi-year product strategy across interconnected product areas.
• Strong understanding of lead generation, customer acquisition, conversion optimization
• Experience with forms, surveys, quizzes, chat widgets, analytics, attribution, tracking, or
• Familiarity with behavioral tracking metrics (page views, clicks, field interactions, submissions

🎁 Benefits

• Ownership
• Customer focus
• Speed
• Experimentation
• Growth
• People