Develop and execute go-to-market launches for new Ad products from Alpha to GA
Create and disseminate collateral, including CommDocs, pitches, case studies, and web assets
Conduct market research, segmentation, and competitive analysis to uncover advertiser pain points
Lead activation initiatives with differentiated messaging and GTM motions
Build and scale sales enablement programs, training, collateral, and tools
Define and track activation goals and KPIs across verticals to improve GTM performance

🎯 Requirements

10+ years of product marketing in advertising or related industries
Technical understanding of the ads ecosystem
Experience taking products to market from strategy to GA release
Proven ability to influence XFN partners and leadership
Experience in Gaming or Mobile verticals
Influence product roadmaps with inbound

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