SVP, Franchise & Title Strategy

📋 Description

• Own Crunchyroll’s global Franchise and Title Strategy, defining how acquired titles are
• Establish long-term ambitions and multi-year plans for priority franchises, informed by fan
• Connect streaming with theatrical, games, manga, eCommerce, consumer products, events, and other
• Lead the Title Marketing Strategy function, setting the strategy and ambition for how titles are
• Establish clear marketing priorities and strategies for key releases, aligning global and regional
• Build title plans that maximize audience, engagement, and fandom before, during, and beyond launch.

🎯 Requirements

• 15+ years of progressively senior experience in entertainment, media, streaming, film/television
• Significant experience building and growing entertainment franchises over multiple years, beyond
• Demonstrated success in recognizing growth opportunities within an existing portfolio and
• Experience developing integrated franchise strategies across streaming, theatrical, games
• Deep experience partnering with creators, studios, publishers, licensors, and rights-holders
• Experience setting global title and franchise strategy, priorities, and investment frameworks that

🎁 Benefits

• Competitive Salary
• Health Insurance through Sony Kenko Hoken Kumiai
• 401(k) Retirement Plan
• Allowances for Gym & Wellness, Cellphone, Meals, Commuting
• Crunchyroll Premium account
• Professional Development