SVP Marketing Strategy

📋 Description

• Oversee brand positioning, fan segmentation, and growth plans; focus on customer experience.
• Lead marketing strategy based on customer insights; preseason, season launch, tickets, merch.
• Oversee merchandise and product strategy and positioning for key channels.
• Champion the fan voice across touchpoints; maximize value and ensure brand consistency.
• Collaborate with SVP Ticketing to align sales/marketing plans for Knicks/Rangers.
• Develop brand guidelines and ensure asset bank for all teams.

🎯 Requirements

• 15+ years marketing experience with a proven digital marketing track record.
• Excellent understanding of the consumer journey and delivering a consistent brand experience.
• Creative thinker with ability to craft non-traditional and disruptive marketing initiatives.
• Strong grasp of execution: insights, brand strategy, media, creative, and digital.
• Ability to lead teams in a fast-paced, matrixed environment.
• Nights, evenings, weekends, and holidays required as needed to support schedules.