Targeting Analyst

📋 Description

• Execute campaign targeting across multiple marketing channels.
• Collect, analyze, and validate data from internal and external data platforms in support of
• Facilitate and execute development of targeting insights to inform data driven decisions and
• Utilize data to inform key business communication objectives and assess feasibility of executing
• Draw insights, document findings, and communicate results from targeted marketing communications.
• Work in a highly collaborative environment with Digital Communications, Lifecycle, and eCommerce

🎯 Requirements

• Minimum 1 year of experience in data analysis, marketing campaign measurement and/or targeting.
• Experience working with different data measurement and execution platforms.
• Ability to read, understand, and interpret job-related documents, instructions, policies, and
• Ability to communicate effectively in English, both verbally and in writing.
• Bachelor’s degree in Business, Marketing, Information Management, Data Analytics, or related field.
• 1 year of marketing data analysis experience including common/standard use of data analysis tools.