Technical Marketing Lead — Growth, Lifecycle & CRO

📋 Description

• Own and improve the full demand funnel, from initial website engagement through booked calls
• Audit, rebuild, and optimize lifecycle and CRM foundations, prioritizing automation and
• Build and manage automated workflows, email sequences, reminders, and customer journeys using
• Analyze funnel performance and translate data into actionable insights, identifying friction points
• Optimize landing pages, forms, booking experiences, and other digital touchpoints to reduce
• Develop and test growth initiatives across multiple channels, balancing rapid experimentation with

🎯 Requirements

• Demonstrated experience owning or significantly contributing to a full demand or growth funnel
• Hands-on experience building marketing automations, CRM workflows, lifecycle campaigns, and
• Familiarity with tools such as Make, Zapier, Flodesk, Klaviyo, ActiveCampaign, or comparable
• Strong understanding of conversion rate optimization, landing-page performance, forms, booking
• Ability to analyze marketing and funnel data, identify trends, explain findings, and adjust
• Strong copywriting, email marketing, and digital communication skills, with an understanding of how

🎁 Benefits

• Salary: $100,000–$130,000 annually on a full-time-equivalent basis, depending on experience and
• Fully remote: Work from wherever you are most productive.
• Flexible schedule: Approximately 30–40 hours per week, with agreed-upon time for team meetings and
• Flexible ramp-up: Opportunity to begin part-time and transition toward full-time, with hours
• High ownership: Significant autonomy to build, experiment, prioritize, and drive measurable
• Collaborative environment: Work closely with growth leadership and a team focused on solving