Temporary Director, Growth Marketing

📋 Description

• Lead paid acquisition strategy across Paid Search, Paid Social, Affiliate, Display, and other
• Translate company, marketing, and commercial priorities into focused acquisition plans and channel
• Maintain a clear point of view on where to invest, optimize, test, or pull back based on business
• Balance near-term performance needs with longer-term customer acquisition quality and sustainable
• Represent Growth Marketing in appropriate cross-functional and leadership discussions.
• Surface material risks, opportunities, and investment tradeoffs with clear recommendations.

🎯 Requirements

• 8+ years of progressive Growth or Performance Marketing experience, preferably in ecommerce
• Demonstrated experience operating at Director or comparable senior functional leadership level.
• Deep expertise across Paid Social, Paid Search, Affiliate, Display, and related acquisition
• Demonstrated experience managing significant paid media budgets and making portfolio investment
• Strong fluency in CAC, ROAS, LTV, payback, attribution, incrementality, and customer economics.
• Experience developing and leading sophisticated testing and optimization programs.