Testing & Validation Lead

📋 Description

• Own the end-to-end testing and validation lifecycle, including methodology, test design
• Develop and maintain testing methodologies for backtesting, match-rate and audience coverage
• Lead the development of automation for testing methodologies in order to scale frequency of testing
• Run tests and ad-hoc analyses within clean rooms, but owned and operated clean room and partner
• Run backtests that validate program intelligence against partners’ historical campaign and audience
• Design and execute match tests to measure household match rates, audience coverage, and data

🎯 Requirements

• 5–7+ years of relevant experience in marketing measurement, media analytics, campaign measurement
• Strong experience designing and executing testing and measurement methodologies, particularly
• Experience working within clean rooms for marketing analysis, measurement, and modeling activities.
• A solid understanding of marketing and media measurement and how campaign and audience data can be
• Hands-on experience working with data and executing analyses—not simply defining requirements or
• Strong analytical judgment and the ability to distinguish between what the data demonstrates and

🎁 Benefits

• medical
• dental
• vision
• 401K
• PTO
• paid holidays