Own Cricut’s Thailand marketing strategy to drive brand awareness, engagement, and sales.
Lead digital-first marketing across social media, influencers, content, and community.
Build and manage relationships with local influencers and creators in DIY and lifestyle.
Plan and execute always-on social across Facebook, Instagram, TikTok, YouTube.
Shape paid media strategy and provide creative direction with agencies/partners.
Partner with retail and e-commerce on co-marketing and in-store activations.

🎯 Requirements

6+ years in marketing in consumer, lifestyle, FMCG, or e-commerce brands.
Proven experience driving brand awareness and engagement in Thailand.
Strong hands-on social media marketing, content strategy, and community management.
Experience managing influencer partnerships end-to-end.
Solid understanding of paid media (Meta, TikTok, Google) and how to evaluate performance.
Familiarity with Thailand e-commerce: Shopee, Lazada, and TikTok Shop.

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