Trade & Growth Marketing Manager

📋 Description

• Develop B2B marketing initiatives that keep the brand relevant and valuable to retailers
• Turn product, category, point-of-sale, routing, and sales data into clear insights and compelling
• Support retailer conversations, resets, launches, category reviews, and commercial priorities with
• Identify opportunities to keep the brand top-of-mind with retail buyers through targeted
• Partner closely with leadership and sales to align marketing with commercial priorities and
• Plan, launch, manage, and optimize paid campaigns tied to clear business outcomes.

🎯 Requirements

• 4+ years of experience in trade marketing, growth marketing, B2B retail marketing, CPG marketing
• Experience supporting retailers, distributors, wholesale partners, or consumer brands is strongly
• Hands-on experience managing paid campaigns and using A/B testing to improve performance.
• Experience creating sales decks, retailer presentations, category materials, or other buyer-facing
• Strong understanding of paid media, audience targeting, campaign optimization, conversion, and
• Ability to work with sales, point-of-sale, campaign, and customer data to identify growth