Traffic Manager (Freelance)

📋 Description

• Manage, monitor, and continuously optimize paid media campaigns across Google Ads, Microsoft Ads
• Own key performance indicators including cost per lead (CPL), lead volume, lead quality, and ROI.
• Analyze campaign performance and identify opportunities to improve efficiency, scalability
• Apply advanced paid media optimization techniques across campaign structure, bidding strategies
• Work closely with international Account Management, Data, CRO, and UX teams to ensure effective
• Challenge existing campaign setups and proactively recommend new strategies, tests, and

🎯 Requirements

• 3+ years of hands-on experience managing and optimizing Paid Media campaigns across Search, Social
• Strong practical expertise in Google Ads; experience with Microsoft Ads and Meta Ads is highly
• Experience with Native advertising platforms such as Taboola or Outbrain is a plus.
• Previous experience working with the UK market and/or within B2B environments.
• Strong analytical and data-driven mindset, with the ability to connect campaign metrics to broader
• Comfortable working in lead-generation environments where performance, efficiency, and lead quality

🎁 Benefits

• Fully remote freelance position, with the flexibility to work from anywhere in Europe within the
• Competitive freelance rate with an incentive system linked to performance.
• Performance-driven environment with clear KPIs, rapid testing, and fast iteration.
• Opportunity to work closely with experienced specialists across Data, CRO, UX, and Account
• High level of autonomy and ownership over campaign performance.
• Direct and measurable impact, with optimizations translating into tangible business results.