Traffic (User Acquisition) Team Lead

📋 Description

• Lead, mentor, and develop PPC and Affiliate Managers; establish clear performance expectations
• Conduct regular performance reviews, clarify individual responsibilities, monitor progress against
• Develop and execute user acquisition strategies across PPC and affiliate channels; allocate and
• Oversee paid acquisition activities including keyword bidding, campaign structure, audience
• Guide affiliate acquisition strategies, negotiate partnerships, evaluate economics, and identify
• Discover, test, validate, and scale new acquisition channels while assessing profitability and

🎯 Requirements

• At least three years in performance marketing or user acquisition, including one year in hands-on
• Demonstrated player-coach leadership balancing team management and hands-on execution.
• Proven experience managing significant acquisition budgets with data-driven decisions.
• Strong knowledge of paid search campaign management, keyword bidding, and creative testing.
• Deep understanding of affiliate partnership models, negotiations, and traffic acquisition
• In-depth understanding of CAC, CPA, conversion rates, payback periods, ROAS, LTV, and full-funnel

🎁 Benefits

• Fully remote work from anywhere in the world.
• Flexible paid time off with unlimited PTO.
• Computer upgrade budget up to $1,600.
• Home office allowance up to $800.
• Monthly coworking allowance of $200.
• Employee recognition monthly awards.