Traffic (User Acquisition) Team Lead

📋 Description

• Lead, mentor, and develop PPC and Affiliate Managers
• Establish clear performance expectations, define KPIs, and create structured testing roadmaps
• Develop and execute user acquisition strategies across PPC and affiliate channels
• Allocate and adjust budgets based on campaign performance, customer acquisition costs, return on
• Oversee paid acquisition activities including keyword bidding, campaign structure, audience
• Guide affiliate acquisition strategies, negotiate commercially advantageous partnerships, evaluate

🎯 Requirements

• At least three years of relevant experience in performance marketing or user acquisition, including
• Demonstrated ability to balance team management, coaching, and strategic planning with direct
• Proven experience managing substantial acquisition budgets and making disciplined, data-driven
• Strong practical knowledge of paid search campaign management, keyword bidding, creative testing
• Deep understanding of affiliate partnership models, commercial negotiations, partner economics
• In-depth understanding of CAC, CPA, conversion rates, payback periods, ROAS, LTV, and other

🎁 Benefits

• Fully remote work: Work from anywhere in the world
• Flexible paid time off: Unlimited paid time off, with an emphasis on outcomes, trust, and personal
• Computer upgrade budget: Up to $1,600 to invest in a primary work computer
• Home office allowance: Up to $800 to improve your home workspace
• Monthly coworking allowance: $200 per month toward coworking desks or workspace passes
• Employee recognition: Participation in a monthly recognition and awards program