User Acquisition Director

📋 Description

• Define and execute long-term user acquisition strategy across products, markets, and paid channels.
• Lead and develop performance marketing teams across mobile, paid social, paid search, and
• Own acquisition metrics and make investment decisions on CPA, LTV, ROAS, incrementality, and
• Build experimentation frameworks for creatives, bidding, structures, attribution, measurement, and
• Drive automation across campaign management, reporting, analysis, and workflows.
• Collaborate with Product, BI, Creative, MarTech, Finance, and leadership to align strategies with

🎯 Requirements

• 8+ years in Performance Marketing, User Acquisition or similar growth roles.
• Experience leading multi-channel programs across Mobile, Paid Search, Paid Social, and Programmatic.
• Proven ability to manage and grow high-performing marketing teams.
• Strong understanding of attribution, incrementality testing, experimentation, bidding systems
• Commercial mindset with experience managing large acquisition budgets.
• Advanced analytical skills to translate data into actionable decisions.

🎁 Benefits

• Opportunity to lead global acquisition strategy for high-growth digital products.
• Senior leadership role with ownership over a critical growth function.
• Flexible remote working environment.
• Chance to build and scale a world-class performance marketing organization.
• Exposure to advanced marketing technologies, AI-driven workflows, and automation.
• Collaboration with international teams across multiple business functions.