User Acquisition Manager

📋 Description

• Own paid user acquisition across Meta, TikTok, Google, and other channels.
• Manage campaign structure, budgets, bidding, audience targeting, and placements.
• Lead creative testing with internal assets and UGC, scaling high-performing campaigns.
• Optimize the funnel from click to subscription; focus CAC, ROAS, LTV, and payback.
• Scale marketing spend while preserving acquisition efficiency.
• Own attribution across mobile, including MMPs, SKAdNetwork, deep linking, and post-ATT.

🎯 Requirements

• 4+ years of experience managing paid user acquisition for B2C mobile apps.
• Proficiency running Meta Ads campaigns with ownership of performance.
• Hands-on experience with TikTok Ads and Google App Campaigns.
• Strong understanding of mobile app acquisition, subscription funnels.
• Deep knowledge of attribution platforms such as AppsFlyer or Adjust.
• Experience with SKAdNetwork (SKAN) and iOS attribution challenges.

🎁 Benefits

• Fully remote work environment
• Flexible working hours
• Generous vacation policies
• Opportunity to impact a global product at scale