Define target audience and success metrics with key stakeholders
Manage stakeholder interviews and questionnaires to gather feedback
Analyse data points and evaluate heuristics for actionable insights
Facilitate workshops to elicit requirements and identify assumptions
Guide the team to identify personas and map as-is and to-be user journeys
Facilitate information architecture creation using tools such as card-sorting and tree-testing

🎯 Requirements

4+ years of experience as a Business Analyst, UX Consultant, Product Analyst, Service Designer, or
Strong experience in requirements gathering and stakeholder engagement
Proven experience facilitating workshops and requirement discovery sessions
Ability to create wireframes, user flows, and prototypes using tools such as Figma, Adobe XD
Strong analytical, communication, and presentation skills
Ability to translate business needs into practical and user-centric solutions

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