Vertical Marketing Lead, Tier 1 Banks

📋 Description

• Define and execute a vertical marketing strategy for the Tier 1 Banking GTM Pod.
• Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s
• Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights
• Translate complex AI-driven capabilities into compelling, industry-specific messaging that
• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that
• Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline

🎯 Requirements

• 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing
• Demonstrated success driving measurable pipeline and revenue impact through vertical or
• Strong ability to translate complex AI-driven or data-centric technology into clear, compelling
• Experience partnering closely with sales teams and influencing cross-functional stakeholders
• Analytical rigor and experience tying marketing programs to business outcomes.
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a

🎁 Benefits

• Offers Equity
• Offers Bonus