Vertical Marketing Manager

📋 Description

• Develop targeted sales materials for CPG manufacturers (pitch decks, one-pagers).
• Roll out go-to-market messaging aligned with consumer needs and brand partnerships.
• Maintain a library of sales enablement tools and up-to-date collateral.
• Partner with product and analytics to build compelling sales stories.
• Turn data-driven insights into clear visual proof points for presentations.
• Monitor content usage and optimize based on feedback and performance.
• Embrace Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency.

🎯 Requirements

• 4–6 years of marketing or advertising experience.
• 2+ years in Product Marketing or B2B Content Marketing.
• CPG industry experience preferred (health, beauty, household goods, general merchandise).
• Translate research, insights, and product capabilities into clear stories for diverse audiences.
• Portfolio of scripts, pitch decks, and playbooks desirable.
• Experience supporting sales teams with tailored content and training.

🎁 Benefits

• Flexible time off.
• Benefits package (medical, dental, vision).
• 401k match.
• Paid parking at Denver office.
• Snacks and occasional meals.
• Relocation bonus offered.