Vice President, Marketing

📋 Description

• Build and run the demand generation function and design/execute ABM programs targeting health
• Oversee paid marketing activities including SEO/AEO oversight, website optimization, paid
• Sequence case studies, partner spotlights, and earned media assets into outbound campaigns that
• Partner with Communications and Brand to align marketing functions behind shared pipeline and
• Own lifecycle and expansion marketing, refining provider and patient journeys for engagement
• Partner with Product, Data, and Revenue Operations to define and own marketing tech stack, funnel

🎯 Requirements

• 8-12+ years of progressive B2B marketing experience, with at least 3 years in senior leadership.
• Proven track record building demand generation and ABM programs from ground up in
• Experience marketing to health systems, hospital networks, or enterprise healthcare buyers, as well
• Demonstrated command of full marketing funnel including measurement frameworks for pipeline
• Track record managing marketing in resource-constrained environment, prioritizing ruthlessly with
• Experience partnering with sales organization, reporting into revenue-focused executive, and

🎁 Benefits

• Competitive pay & equity
• Fully remote
• Comprehensive health coverage: Medical, dental & vision
• Paid time off
• 401k plan + matching
• Paid parental leave