Vice President, Marketing

📋 Description

• Own the full B2B marketing function: brand, demand, field/events.
• Lead product marketing: intel, positioning, pricing, GTM; Challenger familiarity.
• Build revenue marketing strategy linked to pipeline and outcomes.
• Drive RFPs with Sales; strategic for public sector.
• Own demand gen engine including digital channels and events.
• Oversee brand, compliance, and HopSkipDrive voice across touchpoints.

🎯 Requirements

• 10+ years B2B marketing; 3+ years leading full function.
• Deep product marketing: positioning, messaging, pricing, GTM; Challenger familiarity.
• Pipeline/revenue ownership; ROI, CAC, ROAS metrics.
• Build/scale revenue marketing: ops, attribution, data infra.
• AI-forward leader; redesign workflows; lead through AI shift.
• Experience marketing to institutional/public-sector buyers; RFP experience a plus.

🎁 Benefits

• Equity for all full-time employees.
• Flexible vacation; medical, dental, vision, life insurance.
• 401(k) with matching and FSA.
• Fully remote role with LA-area preference.
• Mission-driven, VC-backed company with growth potential.
• AI-forward, collaborative team culture.