Vice President, Marketing

📋 Description

• Own marketing-sourced and influenced pipeline and revenue jointly with Sales leadership, and report
• Define and publish the attribution model and lead-handoff standards (scoring, routing, and MQL and
• Build and run multi-channel demand generation and account-based marketing programs for management
• Lead website, SEO, and conversion strategy, including visibility in AI-driven search.
• Build installed-base cross-sell, upsell, and customer advocacy programs with Customer Success
• Develop partner and integration co-marketing programs, and own the events strategy with a pipeline

🎯 Requirements

• 12+ years of B2B marketing experience in SaaS or technology, including 5+ years leading marketing
• A record of growing marketing-sourced pipeline and revenue, with results you can explain and defend.
• Hands-on command of funnel analytics, attribution, and marketing operations, including a CRM
• Experience building or rebuilding a multi-function marketing team, managing agencies, and owning a
• Demand generation, account-based marketing, and events experience in a long-cycle
• Experience overseeing PR, analyst, or awards programs, in-house or through agencies.