Vice President of Brand

📋 Description

• Lead the development and execution of brand strategy, positioning, messaging, and visual identity
• Own the national reputation strategy across platforms such as Google, Yelp, and Better Business
• Establish KPIs and dashboards to track ratings, review volume, sentiment, and local market
• Partner with operations and local market leaders to integrate reputation management into customer
• Oversee brand creative and design, including visual identity, brand guidelines, and marketing
• Guide brand architecture and support brand integration initiatives

🎯 Requirements

• At least 10 years of progressive experience in brand marketing, reputation management, corporate
• Significant experience leading and developing high-performing marketing teams
• Demonstrated success developing and scaling brand strategies within multi-location or distributed
• Deep understanding of online review generation, ratings improvement, and customer advocacy
• Proven experience leading brand positioning, creative development, visual identity, and social
• Ability to develop proactive PR strategies and build media relationships

🎁 Benefits

• Annual Salary: $170,000–$210,000
• Medical Insurance
• Dental and Vision Insurance
• Life and Disability Insurance
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)